Which type of vehicle do most consumers plan to purchase next? Ongoing CivicScience polling shows that SUVs are the most popular for next-car purchases (40%), followed by trucks (21%) and sedans (17%). The remaining percentage consists of those planning to purchase other types of vehicles (22%), including convertibles, vans, hatchbacks, etc.
So, how can you spot those likely to purchase an SUV as their next vehicle? CivicScience has the answers:
Want to see more unexpected insights like these? Stay tuned for the CivicScience 2023 Auto Industry Insights report — book a demo to learn more.