Demystifying the American Investor: Current Investment Trends and Behaviors

by | Nov 30, 2023 | Poll of the Week

A new survey by CivicScience reveals a cautious, yet optimistic outlook on the American investment scene. Despite variations across different demographics, the research suggests a roughly consistent trend in stock market investment behaviors across all groups, including gender, age, income bracket, education level, parental status, and region.

According to the survey, 44% of American consumers expect to increase their investments in stocks or equities in the coming months, while 34% predict no change and 22% foresee a decrease. Interestingly, this sentiment is shared irrespective of gender, with 48% of both male and female respondents expecting to increase their investments. This is despite a higher proportion of males (71%) following financial markets compared to females (57%).

Income, Parenthood Are Major Factors

Notably, respondents with higher incomes show a greater tendency to engage with financial markets. CivicScience found that 34% of those earning over $150,000 follow financial markets closely, compared to only 15% of those earning less than $25,000.


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Age and parenthood also seem to influence investment behaviors. CivicScience’s data shows that 22% of those aged 55 or older, and 47% of parents, expect to invest more. As for economic activity, 54% of males and 57% of females reported making purchases in the past month, indicating a steady level of economic engagement.

Disinterest In The Markets

However, it’s not all rosy. The study reveals that a significant proportion of respondents (32%) do not follow financial markets or the economy at all. This disengagement is highest amongst those earning less than $150,000, where 48% do not follow financial markets or the economy.


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These findings provide an intriguing snapshot of the current American investment landscape. While a cautious optimism prevails, the data underscores the need for increased financial literacy and engagement, particularly among lower-income groups. As the economic landscape continues to evolve, understanding these investment patterns will be crucial for financial institutions, policymakers, and consumers themselves.


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