With the start of fall comes the beginning of tailgate season–where sports fans across the country come together to pregame before their favorite teams play. Whether in person at the stadium or from the comfort of home, tailgate parties are on the fall calendar for 13% of U.S. adults.
With the start of fall comes the beginning of tailgate season–where sports fans across the country come together to pregame before their favorite teams play. Whether in person at the stadium or from the comfort of home, tailgate parties are on the fall calendar for 13% of U.S. adults.
Those who plan to attend a tailgate party display unique preferences. Keep reading to learn what makes tailgate partiers stand apart.
Over half (54%) of those who plan to attend a tailgate party are curious about a sober lifestyle, which means it may be time to add a non-alcoholic beverage to the game-day menu.
Those who plan to tailgate this year are nearly three times as likely to have made a purchase from Sephora in the last three months.
Thirty percent of tailgaters identify as vegetarian or vegan, while 21% only eat meat ‘occasionally.’ So expect to see a few veggie burgers on the grill.
Despite loving a tailgate experience, tailgaters are twice as likely as those who skip the party to get 8-10 hours of sleep each night (24% vs 12%).
Those who plan on tailgating are more than twice as likely to like the brand Rolex (77% vs 29%). So prepare for some flashy timepieces.
Clearly, tailgaters bring the same passion and personality to their lifestyles as they do to game day, making them more than just fans, but full-on players in every aspect of their lives.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.