As Taylor Swift continues her cultural reign, a new CivicScience survey sheds light on the fans fueling the frenzy—specifically, the 7% of Americans who consider themselves superfans. Based on responses from 1,640 U.S. adults between March 10 and July 13, 2025, the data paints a sharp contrast between these die-hard Swifties and those who don’t count themselves among her listeners.
Where do you stand? Do you consider yourself a “superfan” of Taylor Swift?
Unsurprisingly, Swift’s superfans skew young, mostly under 30, and are more likely to be female, suburban, and college-educated. They also tend to earn less than $50K annually and are far less likely to be parents or grandparents. In contrast, non-fans are older, more financially secure, and more likely to have families.
But demographics aren’t the only thing setting superfans apart:
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Researching a brand’s stance on social issues: Taylor Swift’s biggest fans are over twice as likely as non-fans to say they research a brand’s stance on social issues.
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Meal-prepping: Superfans are far more likely than non-fans to meal prep.
- Travel: Taylor Swift’s biggest fans are roughly twice as likely to be passionate about traveling.
Taylor Swift’s superfans stand out not just for their devotion—but for how they live, shop, and spend their time. Whether it’s researching brands, planning meals, or booking their next getaway, these fans bring the same passion to everyday life that they bring to their playlists.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.
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