It’s that time of the year when pumpkins are everywhere you look. They’re anchoring centerpieces, guarding doorsteps, and bringing a little more autumnal cheer to the everyday. And there’s nothing more archetypically fall than a visit to a pumpkin patch–at least according to the 23% of Americans who plan to visit one this season.
Those who plan to get their pumpkins straight from the source–or simply be impressed by their beauty–skew female. Gen Z leads with pumpkin patch intentions, followed closely by Millennials (36% and 33%, respectively). And although parents outpace grandparents and non-parents with plans to visit a patch by at least eight percentage points, high-income earners only narrowly lead middle and low-income earners with their intentions.
But what really puts pumpkin patch visitors in a field of their own? Keep reading to find out:
Buy Now, Pay Later: When it comes to Buy Now, Pay Later services, those who plan to visit a pumpkin patch are 10 percentage points more likely to have used them and eight percentage points more likely to plan to do so than those who will skip the pumpkin patch this year.
Personal Care Spending: While 36% of pumpkin patch visitors anticipate spending more on personal care items in the next month, just 21% of non-visitors say the same.
Community Engagement: Those visiting a pumpkin patch are seeking opportunities to participate in their communities. They are eight percentage points more likely than non-visitors to say their desire to get out of the house has increased in the last six months.
Meal Prep: Pumpkin patch visitors like to be prepared, as nearly one half (44%) will plan meals in advance and cook batches to last several days. Meanwhile, just 28% of non-visitors say the same.
A Love of Comedy: Pumpkin patch visitors are 18 percentage points more likely to listen to comedy podcasts than non-visitors (32% vs 14%).
As the data show, pumpkin patch visitors aren’t just enthusiastic about seasonal activities, they are consumers who love a laugh, prioritize spending on personal care, and aren’t afraid to leverage services that let them spread their spending over time. Simply put, they’re here to have a gourd time.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.