Thanksgiving is just around the corner, and while the main Thanksgiving meal is often the focus of the day, anyone who has ever waited for a turkey to finish in the oven will know that snacking is a crucial element of the pre-Thanksgiving pre-game. Whether for warding off hangry meltdowns or maintaining blood sugar levels, snacking before the Thanksgiving meal is relatively commonplace, for those who observe the holiday.
However, not all snacks appeal to every snacker. And as CivicScience data show, deviled eggs take the top spot (38%), followed by cheese and crackers (23%) and vegetables and dip (22%). Coming in fourth, with nine percent of respondents’ votes, is stuffed mushrooms. Those who choose these unassuming, filled-to-the-brim fungi are more likely to skew male and Gen Z. They’re also most popular among those who make $50K or less per year.
As ever, this demographic data is just the beginning of what sets stuffed mushroom fans apart from the rest. Keep reading to learn more:
Health is Wealth: While 34% of stuffed mushroom fans describe themselves as ‘healthy’ all of the time, just 23% of marinated olives and nuts fans–the second-runner up–say the same.
Discount Finders: When it comes to usage of online discount hunter sites (such as Rakuten, Ibotta), those who prefer stuffed mushrooms as their pre-Thanksgiving snack outpace all other snack preferences by at least 13 percentage points.
Video Streamers: Fans of stuffed mushrooms are the most likely to spend two or more hours watching streaming videos each day, outpacing all other responses by at least nine percentage points.
Careful Spenders: Those who enjoy a stuffed mushroom before their turkey are ten percentage points more likely than all other snackers to say they are careful about spending.
Morning People: While 77% of stuffed mushroom fans consider themselves a ‘morning person,’ just 52% of vegetable and dip fans–the second-runner up–say the same.
Clearly, a pre-Thanksgiving snack choice is more than just a way to quell a grumbling stomach. Those who enjoy a stuffed mushroom see themselves in a positive light–whether that’s the way they perceive their health or the way they perceive their spending. Add to that their self-proclaimed morning-person tendencies and it’s likely that these snackers move through their world feeling like the special subset of eaters that they are.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.