This is the time of year when family and friends come together to celebrate and spend quality time together. And when they do, someone is at the center of the merriment, hosting each soiree and creating a space where everyone can have a good time.
However, hosting isn’t for everyone. And generally speaking, 26% of Americans say they host friends and family for a social gathering once a month or more. These most frequent hosts are led by Gen Z and Millennials who enjoy opening their homes to loved ones on a more regular basis.
However, a frequent host is always more complex than you might imagine at first glance.
These are the facts about frequent hosts that set them apart from the rest:
Phone Calls: More than half (67%) of those who host social gatherings with friends and family once a month or more say they communicate most with friends and family via mobile messaging apps and texts. Just 10% of those who host once a month or less say the same.
Social Influence: While 88% of those who most frequently host social gatherings say that their contacts on social media influence the movies and TV shows they watch, just 4% of those who host once a month or less say the same.
Housing Market: Forty percent of those who host social gatherings once a month or more say they’re considering listing their home for sale in the next six months. Meanwhile, three percent of those who host once a month or less say the same.
Job Prospects: Those who host most frequently are more than twice as likely as those who host once a month or less to say that they think finding a job will be easier in six months than it is now (49% vs 18%).
Social Purchases: While 57% of those who host once a month or more say they’ve bought products directly from social media, just 21% of infrequent hosts say the same.
Those who frequently host friends and family for a social gathering are more than just generous hosts. They’re connected to their communities–both in person and online. And while they may decide to move homes, it seems clear that their role as host will remain, wherever they go.
Love taking polls? Sign up to participate in the Poll of the Day here.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.