March 6 is National Frozen Food Day. While frozen food means many things, frozen meals often make for a convenient dinner option. In fact, CivicScience data show that only 22% of U.S. adult respondents ‘never’ eat frozen food/meals for dinner in an average week (excluding ‘does not apply). On the other hand, 35% say they eat frozen food for dinner multiple times per week, led by Millennials (aged 30-44).

How do those who eat frozen food/meals for dinner multiple times per week compare with those who never eat frozen food for dinner? Here’s what consumers tell CivicScience: 

Feelings About Cooking: Those who turn to frozen meals multiple times per week are seven points more likely than those who never do to say they enjoy cooking (61% to 54%).

Chips vs. Pretzels: Frequent frozen dinner eaters are 10 points more likely to say they prefer pretzels over chips (27% to 17%). Sixty-three percent of those who never have frozen food for dinner, meanwhile, prefer chips over pretzels, 12 points higher than frequent frozen food eaters.

Reading Habits: More than 3 in 10 of each group say they read 10+ books per year, though frequent frozen meal eaters are more likely to do so (38% to 32%). Frozen food eaters are more likely to read via eBooks, while non-frozen food eaters lead in reading print books.

Video vs. Phone Calls: Americans who eat frozen food for dinner multiple times are 15 points more likely than those who never eat frozen food for dinner to say they prefer video chatting (33% to 18%), while 82% of those who never eat frozen food for dinner prefer talking over the phone (among those with an opinion). 

Driving at Night: Among those with an opinion, 35% of frequent frozen dinner eaters say they enjoy driving at night, outpacing those who never eat frozen food for dinner by 17 points. They’re nearly equally as likely to say they don’t like night driving, while non-frozen food eaters are most likely to feel ‘just ok’ about driving at night (48% to 33%).

Where do you lie when it comes to frozen food? Take this poll now and see how you compare with others who share your habits.

The data show that frozen dinner frequency travels with a pretty distinct set of everyday preferences, which is a good reminder that even the most routine choices rarely show up alone.

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.