How often would you say you take an “everything” shower? According to new CivicScience data among U.S. women 18+, these showers are quite common: 44% report taking one at least ‘several times per month’, and 54% say they take one with some frequency throughout the year.

Gen Z women are most likely to take an everything shower several times per month, and overall, women aged 30-44 take them most frequently.  And while these showers are much less common in women 65+, more than one-quarter still say they take one once per week or more.

How do women who take an everything shower several times per week compare with the women who never take this type of shower at all? CivicScience data reveal several lifestyle differences between these two segments:

• Planned vs. Spontaneous: Those who take “everything showers” at least weekly are 11 points more likely than those who don’t to say they’re more spontaneous in their day-to-day decisions (26% to 15%). While they’re nearly equally as likely to say they are ‘more of a planner’ (47% to 44%), those who don’t take everything showers are nearly 2X as likely to be a mix of planned and spontaneous (42% to 27%).
• Solo Dining: Twenty-three percent of frequent “everything” shower takers say they dine in at restaurants by themselves at least weekly, compared to just 3% of those who never take an everything shower.
• Sleeping Support: Forty-percent of women who take everything showers at least weekly say they use a fan to help them fall asleep, compared to 29%
• Spring Travel Interests: Beach vacations are most popular for spring travel plans this year among both groups, though women who frequently take everything showers are much more interested than women who never take them (40% to 23%, respectively). Women who never take everything showers, meanwhile, lead in nearly every other spring travel excursion studied, notably in cruise interest (14% to 2%).
• Spreading the Word about Products They Love: Nearly half (46%) of women who take an everything shower at least once per week say they are ‘very’ likely to tell friends and family about a product that they had a positive experience with, 11 points higher than women who never take an everything shower who say the same (35%).

Where do you stand? Take this poll now and see how you compare:

Everything shower frequency turns out to be a useful lens for understanding women’s broader lifestyle habits — from how they plan their days to where they want to travel this spring. Across solo dining, sleep routines, product recommendations, and vacation preferences, the differences between frequent takers and non-takers are consistent enough to suggest that the everything shower is less of an isolated ritual and more of a reflection of how someone moves through the world.

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.