The latest season of Peacock’s Emmy-winning reality show, “The Traitors,” is now ongoing. New CivicScience data show 38% of U.S. adult respondents, led by Gen Z aged 18-29, are at least somewhat of a fan of the show (excluding ‘other/no opinion). Men are slightly more likely than women ( 40% to 36%, respectively) to say they’re at least a little bit of a fan of the show.
Beyond the topline and demographics, additional survey data offers a glimpse into how those who are at least somewhat of a fan of “The Traitors” compare with those who are not fans at all:
Streaming Episode Release Preferences: Thirty-four percent of Americans who stream and watch at least a little of The Traitors say they prefer new episodes of a streaming series to be released on a week-by-week basis, 2.6 times the percentage of non-fans who say the same. Non-fans, meanwhile, outpace fans in their preference for streaming episodes to come out all at once (31% to 25%, respectively). Among fans, the remaining 40% say ‘it depends on the show’ (32%) or have no preference (8%).
Spontaneous Online Shoppers: While Traitors fans may favor a rigid schedule of streaming releases, they are much more likely to be spontaneous when it comes to online shopping – 41% of fans who shop online say those purchases are ‘mostly spontaneous’ compared to just 14% among non-fans. One-third of fans, meanwhile, say their online retail purchases are ‘mostly planned,’ while 26% report a mix of planned and spontaneous shopping.
Moe’s Southwest Grill Fandom: CivicScience data show that a Moe’s Southwest Grill and Traitors mashup would be a hit, as 57% of those who enjoy The Traitors are also fans of the Mexican food chain. This is more than double the rate of those who don’t watch the show but are fans of Moe’s (26%).
Horror Movies: Those who watch The Traitors are more than twice as likely as non-fans to say horror is their favorite movie genre. They also outpace non-fans in their enjoyment of thrillers. Those who don’t watch the show at all, meanwhile, are more likely to enjoy comedies and action films.
Brand vs. Price: Brand is very important to Traitors fans when they’re shopping – 75% of whom say ‘brand’ is more important than ‘price’ as they’re shopping, compared to 27% of non-fans (excluding ‘both are equally important’).
New Furniture is in the Future for Fans: A staggering 88% of The Traitors fans expect to purchase new furniture within the next 12 months, nearly double the rate among non-fans (46%). Among fans purchasing furniture, 51% say they will spend $1K or less, 33% between $1K and $3K, and 7% more than $3K.
These trends showcase a unique duality among fans, who prioritize the “slow burn” of weekly episodes while remaining highly spontaneous in the digital checkout line. This combination of patience and impulsivity, paired with a massive intent to purchase new furniture, defines the Traitors viewer as a high-engagement consumer. These cross-sections of data remind us that personal tastes—whether in food, film, or furniture—vary alongside daily activities, shaping how different priorities influence our time and spending in 2026.
Do you enjoy The Traitors? Take this poll now and see how you compare with your fellow fans:
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.