This weekend, clocks across the country will be turned back one hour, in accordance with Daylight Savings Time. Although the practice of switching the clocks twice a year has long been under fire, everyone has their own opinion on which seasonal time change is better.
Since 2024, the data show that 48% of respondents prefer to ‘fall back,’ or gain an hour in the fall. This demographic is most likely to consist of women and Gen Z. So what makes this group unique, and how do their preferences impact their behaviors beyond the clock change? Here’s what you should know:
What’s in their ears: In the debate of earbuds vs. headphones, those who prefer headphones are 24 percentage points more likely to enjoy turning the clocks back.
When they wake up: While 48% of those who like to ‘fall back’ wake up between 6am and 8am, just 38% of those who prefer to ‘spring forward’ say the same.
What’s on their plate: When it comes time for a meal, those who prefer to ‘fall back’ are 15 percentage points more likely than those who prefer to ‘spring forward’ to identify as vegan or vegetarian.
What’s in their driveway: Those who prefer to ‘fall back’ are 9 percentage points more likely than those who like to ‘spring forward’ to own or lease three or more cars.
Clearly, those who like to turn the clocks back are complex, with strong opinions and behaviors that extend well beyond their stance on Daylight Savings. From their morning routines to their music habits and even their meals, this group embodies a balance of practicality and individuality.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.