As the cooler months set in and Americans begin switching over their wardrobes, lighter summer clothes give way to heavier fall layers. Amidst this transition, Americans find themselves with a decision to make: pullover sweater or cardigan?
While both are effective at keeping out the cold, Americans slightly prefer the pullover sweater to the cardigan (28% vs. 26%), with men and high-earners opting for the former at a higher rate than women and lower-earners.
And as the data show, the differences between the people who wear these two cold-weather classics only grow from here (among those with an opinion).
Hitting the Road: Those who prefer pullover sweaters are six percentage points more likely than cardigan fans to have a car with less than 50,000 miles on it.
Lawn Care Plans: Pullover sweater fans are 20 percentage points more likely to tend to their lawn on their own, as compared to cardigan fans who are more likely to hire a local amateur or rely on another family member–perhaps one who wears a pullover sweater.
Privacy Concerns: Those who wear pullover sweaters are six percentage points more likely to be ‘very’ concerned about consumer privacy.
Cleaning Crew: Those who prefer pullover sweaters are four percentage points more likely to enjoy cleaning than their cardigan-wearing counterparts.
Healthy Living: Pullover sweater fans are 10 percentage points more likely to consider themselves ‘very’ healthy than those who prefer cardigans.
As the data show, despite a shared desire to stay warm, those who wear pullover sweaters show distinct differences from those who prefer cardigans. So as you switch out your wardrobe for the new season, it’s worth paying attention to where you fall in the knitwear divide.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.