This Is What the Rise of Your Jeans Says About You

Photo by Claire Abdo on Unsplash

Photo by Claire Abdo on Unsplash

In the world of American fashion, jeans are one article of clothing that have stood the test of time. From durable work pants to a casual pick for a night out with friends, jeans have cemented themselves as an obvious and convenient choice for many an activity. One of the reasons for jeans’ extended stay in the spotlight is due to their versatility. From wide-leg to skinny, boot-cut to barrel, there’s a silhouette for every wearer and a rise to suit every style perspective.  

Current CivicScience data show that 73% of Americans prefer a mid-rise or low-rise jean, while 27% opt for a high-rise. Women are nine percentage points more likely than men to enjoy a high-rise jean (31% vs 22%), while men are nine percentage points more likely to prefer a mid-rise or low-rise jean (78% vs 69%). Additionally, adults making $50K or less annually lead all other income earners in their preference for high-rise, while those making more than $100K annually slightly outpace in the mid and low-rise jean preferences.

However, these demographic insights are just the start of what distinguishes high-rise jeans fans from those who seek a lower rise. Here’s what the data show: 

ChatGPT Usage: Those who enjoy wearing high-rise jeans are seven percentage points more likely to enjoy using ChatGPT than those who enjoy a mid or low-rise (25% vs 18%). 

Interest In Fashion: While 17% of those who wear high-rise jeans say they follow fashion trends ‘very closely,’ just 9% of those who prefer a mid or low-rise say the same. 

Leaving the House: Those who prefer a high-rise jean are 12 percentage points more likely to have experienced an increased desire to leave the house than those who prefer a mid or low-rise option (31% vs 19%).

Cooking: High-rise jeans fans are six percentage points more likely than mid and low-rise fans to say that cooking is their favorite chore, over cleaning and yard work (41% vs 35%). 

Coffee Consumption: While more than one-in-four (27%) of those who prefer high-rise jeans say they never drink coffee, just 12% of those who opt for a lower rise say the same. 

Clearly, the rise of your jeans is more than just indicative of a style preference, it’s linked to a variety of other consumer preferences that extend beyond the closet and out into the world. 

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.

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