While Valentine’s Day often centers on romantic love, February 13th, Galentine’s Day, has carved out its own place on the calendar, celebrating friendship and platonic love. But how many Americans are actually planning to mark the occasion?

Among those familiar with Galentine’s Day, 17% tell CivicScience they plan to celebrate, another 24% are still deciding, and 59% say they don’t plan to celebrate. Intent to celebrate remains largely in line with 2025 levels (16%), suggesting steady interest in the friendship-focused holiday. Gen Z leads in interest, along with adults in middle-income households, city residents, and those living in the Northeast.

But demographics aren’t the only thing that sets Galentine’s celebrators apart. CivicScience data reveal distinctive lifestyle habits among those who celebrate:

• Getting Outdoors: Over 6 in 10 Galentine’s celebrators say they visit national or state parks monthly, nearly six times the rate of those not celebrating—pointing to a group that values shared experiences beyond brunch tables.
• Dining & Entertainment: They’re far more likely to say they dine at upscale restaurants and follow TV and movie trends or current events very closely, suggesting a strong interest in cultural moments and shared outings.
• Valentine’s Plans Too: Galentine’s Day celebrators are unsurprisingly much more likely to have Valentine’s Day plans this year. Among those celebrating Valentine’s Day, while gathering at a friend or family member’s home is most common overall, Galentine’s celebrators are about twice as likely to dine at a restaurant and nearly three times as likely to attend an event.
• Favorite Holidays: While Christmas tops the list as their favorite holiday, Galentine’s Day celebrators over-index non-celebrators in naming Thanksgiving and New Year’s as their favorites.
• Self-Gifting: Given that they skew younger, it’s no surprise that Galentine’s celebrators are also more likely to say they plan to buy themselves a Valentine’s Day gift this year. Among self-gifters, clothing and shoes top the list, followed by jewelry and chocolate or candy.

Whether it’s brunch, a night out, or a self-care splurge, Galentine’s Day continues to reflect a shift in how Americans celebrate connection. For a growing segment of the population, February isn’t just about romance; it’s about friendship, experiences, and sometimes, treating yourself along the way.