With the holiday season in full swing and millions of Americans shopping for gifts, one uncomfortable question is bound to surface: If your partner gave you a gift you didn’t like, would you tell them? According to new CivicScience data from nearly 15K respondents, 30% say they would tell their spouse or partner, 34% say they possibly would, and 36% say they wouldn’t (excluding those who say it doesn’t apply to them).
Millennials are the most likely to say they would tell their partner they don’t like a gift, while Baby Boomers 65+, followed by Gen Z, are the least likely to share their disappointment. Men, as well as adults in high-income households earning over $100K annually, are also more likely than others to say they’d be upfront about receiving a gift they didn’t enjoy.

But demographics aren’t the only thing that set these truth-tellers apart:
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Sports Interest: Those who would tell their partner about a bad gift are eight percentage points more likely to say they’re very interested in sports right now. Meanwhile, those who say ‘no’ are the most likely to report low interest in sports.
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Moving Plans: Gift truth-tellers are over ten percentage points more likely to say they plan to move or purchase their next residential property within the next five years.
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Media & Reviews: Those who say they would tell are twice as likely to say they don’t watch any TV at all. They’re also seven points less likely to use online review services like Yelp.
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Saving Habits: When given money as a gift, they’re seven percentage points more likely to say they ‘save it,’ compared to those who wouldn’t tell their partner about a disappointing holiday present.
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Holiday Spending: And when it comes to the gifts they plan to give this season, truth-tellers show distinct preferences. They are nearly twice as likely to say they’ll purchase experience-based gifts such as trips or event tickets, while being far less likely to buy tech or electronics.
Telling your partner you don’t like their gift might seem like a simple yes-or-no question, but the data shows it reflects broader behaviors—from major life decisions like moving to everyday choices like watching TV, saving money, and selecting holiday gifts. Whether honesty is the best policy depends on the couple, but for many Americans this season, the answer says more about them than the gift itself.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.
