With Easter this weekend and baskets being filled with candy and treats, one annual debate is back in full force: marshmallow PEEPS: love them or hate them? According to CivicScience data, 56% of U.S. adults say PEEPS are gross, while 44% say they’re a fan (excluding those with no opinion or who have never tried them).

Millennials and Gen X are the most likely to say they’re gross, while Baby Boomers lead in being fans of the colorful marshmallow candy. Men are slightly more likely than women to enjoy PEEPS, as are those in middle-income households. Geography also plays a role: city residents are more likely to say PEEPS are gross, while those in suburban and rural areas are more likely to be fans. Regionally, Midwesterners are the most likely to dislike PEEPS, while those in the Northeast and West are more evenly split, with a slight lean toward favorability.

But demographics aren’t the only thing separating PEEPS lovers from skeptics. CivicScience data reveal some fun and unexpected differences between the two groups:

• Easter Enthusiasm: Those who think PEEPS are gross are 10 points more likely to say Easter ranks among the top-tier holidays (25% vs. 15% of fans).
• Campfire Marshmallows: Preferences extend beyond Easter candy. Those who dislike PEEPS are more likely to prefer their marshmallows lightly warmed or toasted, while fans lean toward golden brown, blackened, or even burnt marshmallows.
• Chicken Nugget Shapes: PEEPS fans are about twice as likely to say their favorite chicken nugget shape is dinosaur (20% vs. 11%), adding a playful twist to their food preferences.
• Rice Krispies Treats: Those who think PEEPS are gross are about twice as likely to say Rice Krispies treats are overrated, whereas PEEPS fans are more likely to say they’re underrated.

Whether they’re a nostalgic favorite or an overly sugary miss, PEEPS continue to spark strong opinions year after year. And as Easter approaches, the data make one thing clear: when it comes to these festive marshmallows, Americans are anything but neutral.

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.