During the holiday season, wrapping paper and gift bags are everywhere you turn–as a giver and a receiver. However, wrapping supplies come at a cost and not everyone wants to send their gift wrap straight to the trash. In fact, 21% of those who give and receive gifts say that they re-use their wrapping paper and gift bags ‘very often’ (rebased, excluding ‘does not apply’).
Those who chose to re-use skew female and Gen X. Perhaps not surprisingly, this habit is also more popular among lower-income earners, who may be looking to save some cash. But this demographic data is just the start of what sets gift wrap re-users apart from the rest.
Here are five key facts to know about those re-using their wrapping paper:
Recycling Habits: Those who re-use gift wrap ‘very often’ are nearly 25 percentage points more to recycle at every opportunity as those who do not (58% vs 33%).
Kitchen Clean-Up: While 57% of wrapping paper re-users immediately clean up after cooking and eating a meal, just 47% of non re-users say the same.
Social Bandwidth: Wrapping paper re-users are nine percentage points more likely than non re-users to cancel plans if they’re tired.
Full Moon Feelings: Those who re-use their wrapping paper are more than five times as likely as non re-users to notice a difference in their mood during a full moon (26% vs 4%).
Soap Preferences: When it’s time to get clean, wrapping paper re-users are 11 percentage points more likely than non re-users to prefer bar soap.

Those who re-use their wrapping paper are more than just a penny-pinching, environmentally conscious bunch, they’re a group of consumers tapped into their feelings–unafraid to cancel plans or blame a bad vibe on the moon–and put their needs first.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.
