In a comprehensive survey conducted over a year, CivicScience explored the preferences of nearly 49,000 U.S. users regarding Diet Coke. The results reveal stark contrasts between those who love the beverage and those who don’t. While 10% of respondents expressed their love for Diet Coke, a significant 48% reported disliking it (the remaining ‘like’ it, feel neutral, or never heard of it).
Gender differences emerged as a notable factor. Among those who loved Diet Coke, 56% were female, whereas 54% of those who disliked it were also female. This suggests a slight female majority in both camps, but with a more pronounced presence among Diet Coke enthusiasts.
Parental status also played a role in shaping preferences. Among those who loved Diet Coke, 40% were parents, closely mirroring the 41% of parents who disliked it. This similarity indicates that parental status might not be a strong differentiator in Diet Coke preferences.
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Income levels, however, showed more distinct patterns. Among those who loved Diet Coke, 15% earned between $100,000 and $149,999, while 21% of those who disliked it fell into the $0 to $29,999 income bracket. This suggests that higher earners might have a greater affinity for Diet Coke.
Age distribution further highlighted differences. Among those who loved Diet Coke, 19% were aged 65 or older, compared to 24% of those who liked it. This indicates that older adults might have a stronger preference for Diet Coke, although the difference is not vast.
Education levels also provided insights. Among those who loved Diet Coke, 22% held a bachelor’s degree. This suggests that higher education levels might correlate with a greater appreciation of Diet Coke.
Urbanicity revealed interesting patterns as well. Among those who loved Diet Coke, 41% resided in the suburbs, compared to 41% of those who disliked it. This indicates that suburban residents might have a more pronounced preference for Diet Coke, regardless of their overall opinion.
Overall, the survey highlights the diverse factors influencing Diet Coke preferences, from gender and income to education and urbanicity. While some patterns are clear, such as the higher income levels among Diet Coke lovers, others, like parental status, show less differentiation. These insights provide a nuanced understanding of the beverage’s appeal across different demographics.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.