Lunar New Year is just around the corner, which means that many will be breaking out chopsticks to enjoy the symbolic foods enjoyed on the day. However, chopsticks are a unique utensil that can require a bit of a learning curve. So while many may attempt them, not all users will feel comfortable. In fact, current data reveal that 29% of Americans consider themselves proficient chopstick users.
This is how proficient chopstick users stand out from those who do not use chopsticks:
Home Ownership: Those who are chopstick proficient are 11 percentage points more likely to be homeowners than those who do not know how to use chopsticks (65% vs 54%).
Spending Habits: Proficient chopstick users are eight percentage points more likely to be careful spenders than those who do not use chopsticks (75% vs 68%).
Book Preferences: While 78% of those who are proficient chopsticks users prefer a print book, 71% of those who don’t know how to use chopsticks say the same.
Accepting Others: Proficient chopstick users are 13 percentage points more likely to say they accept people as they are than those who do not use chopsticks (35% vs 22%).
Online Reviews: While 78% of proficient chopstick users frequently seek online reviews for the items they will purchase, 59% of those who do not use chopsticks say the same.

Chopstick users are more than just skilled with their hands, they’re a specific subset of consumers who blend classic preferences–a print book, for example–with modern conveniences–a tendency to read online reviews. This suggests that they value a balance of old and new, on and off of the plate.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.
