Water is essential for life. Yet, how you choose to drink your water can speak volumes about how you move through the world. And while the majority of water drinkers prefer theirs to be cold, a small but mighty 17% like their water at room temperature.
So who is choosing an un-chilled glass of H20? Those who drink their water without ice skew female, and high-income earners also slightly outpace middle and low-income earners in room temperature water preferences.
Of course, these demographic insights are just the beginning of what makes room temperature water fans special. Keep reading for key insights on what makes these consumers tick:
Social Media Shopping: While 16% of room temperature water fans plan to purchase products directly from social media, just 9% of cold water fans say the same.
Traveling: Nearly half (46%) of those who prefer their water at room temperature say that traveling for pleasure is important. Just one third (33%) of those who prefer their water cold say the same.
Exercising: Room temperature water fans are six percentage points more likely than cold water fans to say they rarely or never exercise (43% vs 37%).
Price Comparing: Those who prefer room temperature water are more than four times as likely as those who prefer cold water to say that they never price compare when deciding to buy a product (17% vs 4%).
Cooking: Room temperature water fans are 10 percentage points more likely than cold water fans to say that they don’t like to cook, and six percentage points more likely to get takeout or delivery three or more times a week.
As the data show, those who prefer room temperature water are partial to convenience –from getting takeout to shopping on social media. These water drinkers simply won’t be bothered to do anything they don’t want to do–including adding ice to their glass.
Love taking polls? Sign up to participate in the Poll of the Day here.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.