In a survey conducted by CivicScience, apple pie emerged as the favorite among 3,089 U.S. respondents, capturing 22% of the vote. This classic dessert edged out berry and pumpkin pies, each favored by 13% of participants. The survey offers a detailed look at the demographics behind these preferences.
Gender differences are notable. Apple pie fans are predominantly male, with 56% identifying as such, while pumpkin pie enthusiasts are 57% female. This gender divide extends to other pies, with ice cream pie also attracting a male majority at 57%, whereas key lime pie sees a female preference at 54%.
Education levels reveal further distinctions. A quarter of apple pie lovers hold a bachelor’s degree, aligning closely with key lime pie fans. In contrast, 28% of those who prefer “other” pies have some college education but no degree. Ice cream pie fans stand out with 31% having only a high school diploma or GED.
Age demographics show apple pie’s appeal to older generations, with 22% of its fans aged 65 or older. This trend is mirrored by berry and key lime pies. Conversely, ice cream pie attracts a younger crowd, with 22% aged 18-24.
Income levels add another layer of complexity. Apple pie fans are diverse, with 24% earning less than $30,000 annually. Ice cream pie fans are slightly more concentrated in this income bracket at 26%. Meanwhile, key lime pie enthusiasts are more affluent, with 20% earning between $100,000 and $149,999.
Parental status also varies. Peach pie fans are most likely to be parents, with 41% identifying as such. In contrast, 48% of those who dislike pie are neither parents nor grandparents, highlighting a potential generational gap in pie preferences.
Urbanicity paints a picture of where these pie lovers reside. Apple pie fans, accounting for 44% of respondents, predominantly live in the suburbs. Berry pie fans are even more suburban, at 49%. Meanwhile, pumpkin pie enthusiasts are more rural, with 33% living in such areas.
These findings offer a nuanced view of pie preferences across the United States, revealing how factors like gender, education, and income influence dessert choices. The data suggests that while apple pie remains a beloved classic, other pies have carved out distinct niches among different demographic groups.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
