Not every season appeals to every person. And as winter sets in with full force, many are now finding themselves in their least favorite season. In fact, CivicScience data show 51% of respondents say winter is their least favorite, led by women and adults aged 55+ (among those with an opinion). This far outpaces other seasons, with the other end of the weather spectrum, summer falling in a distant second at 27%, while Americans are equally as likely to say fall or spring is their least favorite season (11%).
However, a dislike for winter is far from one note. Here are the facts about those who like winter the least compared to those who dislike other seasons:
Prepared Soups: Thirty-two percent of those who dislike winter the most eat boxed soups less than once a month, outpacing all others by at least 10 percentage points.
Gym Goers: Two-thirds (66%) of those who like winter the least say they never exercise at a gym, as compared to less than half (46%) of those who dislike spring.
Finding Peace: While 35% of those who say winter is their least favorite season also say they feel the most peace outdoors, just 18% of those who say fall is their least favorite season say the same.
Last-Minute Gifters: Those who like winter the least are more than twice as likely as those who like fall the least to say they wait until the last minute to purchase birthday gifts (23% vs 11%).
Vacationers: Those who like winter the least are the most likely to have taken a vacation in the last six months, outpacing all others by at least 10 percentage points.
Rest assured, those with a deep dislike of winter aren’t all curmudgeons. They’re simply consumers who are clear about what they like and how they spend their days, seeking convenience, prioritizing their peace and even booking trips to potentially decrease the time they spend in their least favorite season.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.