Trust is often considered an essential part of a healthy relationship–personally and professionally. However, the pathway to establishing trust is different for everyone and varies according to countless different factors. In fact, the data show that 27% of adults say looks do affect their trust in other people.
So what sets these aesthetically-focused consumers apart from the rest? Keep reading to find out:
Health Consciousness: Those whose trust is highly impacted by looks are 14 percentage points more likely to read the nutritional info on the food they purchase at the grocery store.
Car Price Sensitivity: When it comes to buying a new car, the price is the biggest deterrent for all consumers. However, price is a bigger issue for those who say that looks affect their trust in other people. They outpace those who are not affected by 14 percentage points.
Consumer Privacy: Those who say that looks impact their trust in people the most are 18 percentage points more likely than those who are not impacted to be ‘very’ concerned about consumer privacy.
Spice Preferences: Those who say looks impact their trust in people are 8 percentage points more likely to ‘love’ spicy food than those who say looks are not influential at all
Gaming Trends: When it comes to playing video games, those who say looks affect their trust in people ‘very much so’ outpace those who are ‘not at all’ impacted by 12 percentage points.
Operating Systems: Those who say trust is very impacted by looks are 23 percentage points more likely than those who are not impacted by looks to be currently using a Windows operating system.
Clearly, those whose trust is impacted by appearance are a unique bunch. They lean heavily into the details–from reading nutritional info to sticking firmly to their car purchasing budgets. Yet, they also enjoy their downtime, whether that’s savoring spicy food or unwinding with a video game. Suffice it to say, those who can determine trust based on someone’s appearance know what they like and aren’t afraid to stick to their instinct.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.