February 10th is National Umbrella Day. And when it comes to rain gear, there really is nothing like a good umbrella. In fact, 54% of Americans say that if they had to choose just one, they would pick a good umbrella, as compared to the 46% who say they would pick a good raincoat (among those with an opinion). 

Those who prefer a good umbrella tend to skew female, Gen Z, and low income. However this demographic data is just the start of what sets umbrella fans apart from those who prefer to wear their rain gear. 

Here’s what places umbrella fans in a class of their own:  

Seasonal Preferences: Umbrella fans are the most likely to prefer summer, outpacing raincoat fans by seven percentage points. 

Work Experience: While 62% of those performing a hybrid of in-person and remote work say they prefer a good umbrella, just 38% of these employees prefer a good raincoat. 

Grocery Shopping Trends: Those who prefer umbrellas are seven percentage points more likely than those who prefer raincoats to do the majority of their grocery shopping at Sam’s Club or Walmart. Additionally, while shopping at local or regional grocery store chains is most common among both, those who prefer a good raincoat lead by five points.

Cursing: While 77% of umbrella fans say they curse, just 62% of raincoat fans say the same.  

Locally Grown Food: Those who prefer a good raincoat are 2X as likely to buy locally grown food ‘every chance they get,’ whereas umbrella fans are more likely to say they never buy locally grown’ 

Clearly, umbrella fans aren’t just particular about how they shield themselves from the rain, they’ve got unique experiences and clear opinions about everything from what they eat, to where they shop and how they work. The only question is: where do you fall?

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.