As winter stretches on, having the appropriate outdoor clothing is essential for navigating the cold, windy and sometimes inclement days that characterize this time of the year. Gloves in particular stand out as a useful option for those battling the weather. Currently, 12% of Americans plan to buy gloves, led by Gen Z. Those who live in the Northeast and Midwest unsurprisingly lead in buying gloves, but still nearly 20% of those who live in the South and West report the same.
However, plans to purchase gloves are more than just an item on a shopping list. Those who are in the market to keep their hands warm this winter display unique behaviors beyond their outerwear choices.
Here’s what sets glove-shoppers apart from those opting out of glove-buying this season:
Fashion: While 27% of those who plan to buy gloves say they follow fashion trends, just 10% of those not planning to buy gloves say the same.
Luxury Splurges: Those who plan to buy gloves are twice as likely to splurge on a luxury designer product for themselves as those who do not plan to buy gloves (12% vs 6%).
Shopping Preferences: Those in the market for gloves are 12 percentage points more likely to buy an item online and pick it up in store than those not in the market (37% vs 25%).
Workout Routine: While more than one third of those planning to buy gloves say they exercise several times a month, just over one quarter of those not planning to buy gloves say the same (37% vs 27%).
Social Media Spend: Shoppers on the hunt for gloves are nearly twice as likely to have made a purchase on social media as those who are not planning a glove purchase (30% vs 16%).
As the data show, those planning to purchase gloves are not simply looking to protect their hands from the cold. They are fashion-conscious shoppers who make the most of the accessible purchasing options available and take care of their health in the meantime.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.