In a recent survey conducted by CivicScience, Nathan’s emerged as the leading hot dog brand among American consumers, capturing the preference of 53% of respondents. Oscar Mayer followed with 31%, while Kirkland trailed at 15%. This survey gathered insights from 6,029 users across the United States, revealing intriguing demographic distinctions among brand preferences.
Education levels played a significant role in brand choice. Nathan’s attracted a higher percentage of respondents with a Bachelor’s degree, at 21%, compared to Oscar Mayer’s 14%. Interestingly, Kirkland stood out with 30% of its fans holding a Bachelor’s degree, suggesting a strong appeal among the more educated demographic.
Age also influenced preferences. Older age groups, particularly those 65 or older, showed a marked preference for Oscar Mayer, with 23% favoring the brand. Nathan’s followed closely with 18%, while Kirkland captured 19% of this age group. This indicates a potential generational divide in hot dog brand loyalty.
Income levels further differentiated brand preferences. Kirkland was notably more popular among higher income brackets, with 25% of respondents earning between $100,000 and $149,999, and 16% earning between $200,000 and $299,999. In contrast, Nathan’s and Oscar Mayer had a more balanced distribution across income levels, suggesting Kirkland’s appeal to wealthier consumers.
Gender distribution showed minor variations, with Oscar Mayer and Nathan’s both having a slight female majority at 52%. Kirkland, however, had a slight male majority at 51%, indicating a subtle gender-based preference.
Parental status also revealed interesting insights. Nathan’s had the highest percentage of respondents who were neither parents nor grandparents, at 39%. This contrasts with Oscar Mayer, where 39% of respondents identified as grandparents, highlighting a potential generational preference for Oscar Mayer among older family members.
Urbanicity provided another layer of distinction. Kirkland was more popular in urban areas, with 36% of its respondents residing in cities. Nathan’s and Oscar Mayer were more favored in suburban and rural areas, with Nathan’s capturing 48.0% of suburban respondents and Oscar Mayer appealing to 35% of those in rural areas.
These findings underscore the diverse factors influencing hot dog brand preferences in the United States. Nathan’s dominance, particularly among the educated and urban populations, contrasts with Kirkland’s appeal to higher-income urbanites and Oscar Mayer’s stronghold among older generations and rural communities. This data offers a nuanced understanding of consumer behavior, highlighting the complex interplay of demographics in shaping brand loyalty.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights. Our AI content creation tool, DataScribe, supported the article.
