5 Things You Didn’t Know About People Who Rewatch TV Shows

by CivicScience | Nov 6, 2025 | Media & Entertainment, Healthcare & Lifestyle, Human Interest, Trend Adoption, Uncategorized

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Rewatching TV shows has become a modern comfort, whether it’s revisiting old favorites or letting a familiar series play in the background. According to CivicScience data collected from more than 30K Americans 18+ over the last five years, 23% say they 'very often' rewatch TV series they’ve already finished. Those under 45 are the most likely to hit play on something they’ve seen before, along with women and lower-income households. But CivicScience data reveal more distinct and surprising insights about those who can’t resist a good rewatch, pulled from millions of daily consumer responses. Swipe to see who they are.

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Streaming Habits: Frequent TV rewatchers far outpace non-rewatchers in saying they watch streaming content alone or with a friend or roommate.

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Social Shopping: Four in ten frequent rewatchers have purchased products directly through social media (e.g., Facebook Marketplace), compared to about one in four non-rewatchers.

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Parenting & Screen Time: Among parents, those who rewatch TV series are twice as likely to say they only allow their children screen time on weekends (24% vs. 11%).

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Splurging: TV rewatchers are 10 percentage points more likely to splurge on themselves than non-rewatchers. When they do, they’re nearly three times more likely to treat themselves to a luxury product, while non-rewatchers lean toward splurging on an expensive meal.

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Mindfulness: These consumers are also twice as likely to use mindfulness or meditation apps like Headspace and Calm (30% vs. 16%).

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