December means a lot of things: cold, snow, the holidays, and, for some Americans, breaking out eggnog. Just how many Americans are fans of this seasonal beverage? The latest ongoing CivicScience polling finds the majority of U.S. adults with an opinion either ‘like’ or ‘love’ eggnog. Conversely, more than one-third either ‘dislike’ or ‘hate’ it, while 9% would drink only if it were spiked. Millennials lead the way in enjoying the beverage (62%), while Gen Z, aged 18-29, are by far the most likely to have a negative opinion about eggnog.
For a zoomed-in view, how do those who say they ‘love’ eggnog compare with those who ‘hate’ it? Here’s what CivicScience data has to say:
Snow Lovers: More than half (56%) of those who ‘love’ eggnog also ‘like’ or ‘love’ snow, outpacing those who say they ‘hate’ eggnog by 15 points. Meanwhile, eggnog haters are also 9 points more likely to say they dislike snow (among those with an opinion).
Coffee Vs. Tea: While the majority of eggnog lovers and haters each prefer coffee over tea (when made to pick one or the other), eggnog lovers outnumber haters in their preference for coffee by eight points (69% to 61%). Eggnog haters, on the other hand, 39% of those who don’t like eggnog prefer tea to coffee, leading eggnog fans (31%).
Early Bird Gets the Worm: Eggnog lovers are nearly twice as likely as non-fans to say they wake up between 2 AM and 5 AM on an average weekday.
Newly Launched Brands: Those who tell CivicScience they love eggnog are nearly 3x more likely than those who hate eggnog to say they are at least ‘somewhat’ open to trying newly launched brands.
Practicing Self-care: Eight in ten eggnog lovers say they practice self-care, outpacing the percentage of eggnog haters by 18 points. Lovers are most likely to turn to entertainment (watching TV, movies, gaming, reading) (62%) and music (58%) as their means of self-care.
The seasonal acceptance or rejection of eggnog signals a fundamental split in how Americans approach comfort and tradition, with fans exhibiting a profile that is both self-aware (practicing self-care) and ready for action (early risers), suggesting they actively seek and manage the coziness of the winter season.
How do you personally feel about eggnog? Take this poll now:
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.