Time in the Car: Fans of vanilla milkshakes are nine percentage points more likely to spend two or more hours in their car per day than fans of chocolate milkshakes (21% vs 12%).
Communication Style: Those who prefer a vanilla milkshake are nine percentage points more likely than chocolate milkshake fans to use texts and messaging apps to communicate with friends and family (62% vs 53%).
Brand Loyalty: Among brand-loyal consumers, vanilla milkshake fans are nine percentage points more likely than chocolate milkshake fans to say that price affects their brand loyalty (31% vs 22%).
Where do you stand? Take this poll now and see how your preference compares with other Americans:
Clearly, those who opt for a vanilla milkshake aren’t just the underdogs in the milkshake feud. They’re consumers with unique behaviors that extend beyond the glass and out into the world.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.
