Demographics are just the tip of the iceberg in CivicScience data highlighting how junk food fans stand out and how each type of fan has a consumer profile all their own. Here’s what the data show:
Beach Preferences: While 24% of chip fans say California has the best beaches in the U.S., just 10% of ice cream fans say the same.
Online Clothing Purchases: Those who prefer cookies are nine percentage points more likely than those who prefer French fries to purchase clothes and accessories online.
Takeout Motivation: French fry fans are seven percentage points more likely than chip fans to order takeout from their favorite local place for dinner after having a stressful day at work (35% vs 28%).
Grocery Delivery: Ice cream fans are 17 percentage points more likely than chip fans to use a grocery retailer’s delivery service (47% vs 30%).
Surfing Experience: While 31% of cookie fans have gone surfing before, just 21% of ice cream fans say the same.
Where do you stand? Take this poll now and see how your preference compares with other Americans:
Although a preference for a specific junk food may seem irrelevant at first, upon closer look, it’s clear that those preferences ripple out to impact a variety of other consumer choices far beyond meal time.
Love taking polls? Sign up to receive topical polls straight to your inbox every day in The CivicScience Poll of the Day here.
This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.
