Of course, there’s more to this group of consumers than meets the eye. Here’s what the data show about those who would name their child after a family member as compared to those who would not:  

Working Lunch: Those who would absolutely name a child in honor of a family member are 15 percentage points more likely to continue working at their job during lunch than those who would definitely not name a child in honor of a family member (37% vs 22%). 

Grilling: While 45% of those who would absolutely name a child in honor of a family member say they cook on a grill, just 32% of those who would definitely not name a child in honor of a family member say the same. 

Online Mattress Purchases: Those who would absolutely name a child in honor of a family member are more than twice as likely to purchase a mattress online as those who would definitely not use this naming custom (23% vs 10%). 

Out-of-Town Visits: While 33% of those who would absolutely name a child in honor of a family member say they look forward to out-of-town family visits, just 21% of those who would definitely not do this say the same. 

Casual Pants: Those who would absolutely name a child in honor of a family member are 6 percentage points more likely to opt for sweatpants or yoga pants on a free day around the house than those who would not (36% vs 30%). 

Where do you stand? Take this poll now and see how your preference compares with other Americans:

As the data show, an interest in naming your child after a family member isn’t just indicative of a family tradition. It’s a choice that can be linked to a variety of other consumer preferences that go far beyond the family tree. 

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.