However, this demographic data is far from the full story. Here’s how consumers with the most retail bank accounts differ from those with the fewest: 

A Love of Cooking: While 33% of those with three or more retail bank accounts say they ‘love’ to cook, just 29% of those with one retail bank account say the same. 

Renters vs. Buyers: Those with one retail bank account are more than twice as likely to rent as those with three or more retail bank accounts (25% vs 9%). 

Dental Hygiene: While 17% of those with three retail bank accounts say they brush their teeth in the shower, just 8% of those with one retail bank account say the same. 

Tendency to Spend: Those with three or more retail bank accounts are five percentage points more likely than those with one retail bank account to say they have difficulty controlling their spending (18% vs 13%). 

A Full Night’s Rest: While 18% of those with three or more retail bank accounts say they sleep eight or more hours per night, just 12% of those with one retail bank account say the same. 

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.