CivicScience data show that 58% of Americans think that wearing sunglasses inside is lame, while just 6% say it’s lovely. Among those with an opinion, however, Gen Z leads all other age groups in approving of indoor sunglasses. Meanwhile, women and those who make $100K or more annually think indoor sunglasses are somewhere in between the two extremes.
Of course, this demographic data is only the start of what sets indoor sunglasses fans apart from those who dislike the look. The data provides a more complete picture:
Fashion Inspiration: Those who think wearing sunglasses inside is lovely are 18 percentage points more likely to say they get fashion inspiration from magazines than those who say it’s lame (28% vs 10%).
Cooking Preferences: While 34% of those who approve of wearing sunglasses inside say they don’t like to cook, just 22% of those who don’t like wearing sunglasses inside say the same.
Buy Now, Pay Later: Those who enjoy wearing sunglasses inside are more than twice as likely to have used a buy now, pay later program as those who do not approve of the indoor sunglasses look (19% vs 9%).
Search Engine Usage: While 20% of indoor sunglasses fans say they use Bing the most, just 10% of indoor sunglasses opponents say the same.
Ideal Travel Season: Those in favor of indoor sunglasses are six percentage points more likely than those opposed to the fashion statement to say spring is the best season to travel (29% vs 22%).
Where do you stand? Take this poll now and see how your preference compares with other Americans:
As the data show, a preference for wearing sunglasses inside is more than just a fashion statement. It’s a choice that’s linked to aspects of consumer intent that reach far beyond the wardrobe.
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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.
