Summer is officially here, and with it come all of the feelings that go along with this season. While the long days and warm nights can be joyful for some, for others, they bring about a feeling of nostalgia. In fact, 36% of Americans say they experience greater nostalgia in the summer. Although this group is in the minority–53% of Americans do not experience summer nostalgia, while 11% say they feel nostalgic all the time–it is a unique subset with characteristics and consumer behaviors worth paying attention to. 

As CivicScience data show, Gen Z outpaces all other age groups by a minimum of 13 percentage points with their summer nostalgia. Those who make $50K or less annually are also the most likely to experience nostalgia in the summer. Perhaps both groups are wistful for summers past. 

This demographic data is just the beginning of what sets those who are more nostalgic in the summer apart from those who are not. Here’s what the data show: 

Music Influence: While more than half (53%) of those who experience greater nostalgia in the summer say that their friends on social media impact the music they listen to, just 23% of those who do not experience nostalgia in the summer say the same. 

Nature Connection: Those who feel greater summer nostalgia are 23 percentage points more likely than those who don’t feel greater summer nostalgia to visit State or National Parks at least a few times a year. 

Meditation Apps: While 37% of those who experience greater summer nostalgia have used a mindfulness meditation app, just 14% of those who do not experience greater summer nostalgia say the same. 

Fashion Interest: Those who experience greater nostalgia in the summer are more than twice as likely to follow trends in fashion as those who don’t (54% vs 25%). 

Festival Circuit: While 20% of those who experience greater summer nostalgia go to a music or film festival monthly or more frequently, just 7% of those who do not experience greater summer nostalgia say the same. 

Where do you stand? Take this poll now and see how your preference compares with other Americans:

Clearly, summer nostalgia doesn’t just impact your emotions, it may be linked to a variety of other consumer behaviors through the season and beyond. 

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.