This is America’s Favorite Green Vegetable

Jun 18, 2026 | 0 comments

Green vegetables are everywhere. As some of the most common and widely consumed vegetables in the world, it only makes sense that consumers would have their preferences. CivicScience has data to support this, showing that 30% of Americans say broccoli is superior (among the vegetables studied and among those with an opinion). This is followed by 22% who prefer spinach and 17% who enjoy green beans.
Although a love of broccoli is roughly the same across gender lines, women are four percentage points more likely than men to enjoy spinach (24% vs 20%). Meanwhile, those who earn $50K or less annually lead in their love of broccoli, outpacing all others by at least 4 percentage points.

By age, adults aged 65 and older lead in their love of green beans, while broccoli appeals nearly uniformly to adults aged 30 and older.
Of course, this demographic data is just the beginning, what veggie preferences reveal about habits and lifestyle goes much deeper: Here’s what the data show:

Exercise Frequency: While 45% of broccoli fans say they exercise several times a week, just 33% of green bean fans say the same. 

Self-Perception: Spinach fans are the most likely to think they are more physically attractive than most people their age and gender, outpacing broccoli fans by 11 percentage points (49% vs 38%).

Financial Futures: While more than half of broccoli fans (52%) expect their financial situation to stay the same in the next six months, just 43% of spinach fans expect the same.   

Leaving the House: Those who believe broccoli is the best green vegetable are five percentage points more likely to want to get out of the house than those who feel strongly about spinach (23% vs 18%). 

E-Sports: Green bean fans are 10 percentage points more likely to watch e-sports events than those who prefer broccoli (25% vs 15%). 

Where do you stand? Take this poll now and see how your preference compares with other Americans:

 

While the superior green vegetable may be subjective, your opinion on the topic isn’t just a culinary preference, but an insight into a variety of consumer behaviors that extend far beyond the kitchen.

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.

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