How often do you clean your home? For the largest percentage of Americans (43%), cleaning a little bit almost every day makes the most sense. In second place, 16% of Americans clean according to a set weekly schedule, and another 16% put in day-long cleaning efforts every once in a while. Just 9% clean only before a visitor arrives, while 8% hire someone else to clean for them. 

Perhaps not surprisingly, women are eight percentage points more likely than men to clean a little every day. Age also plays a role, with Millennials and Gen X leading in daily cleans, while Gen Z outpaces all others in cleaning according to a set weekly schedule. Baby Boomers remain the most likely to hire someone else to do their cleaning. 

However, these demographic insights are just the beginning of what makes the most frequent home cleaners unique. Here are the facts to know: 

Travel: Those who clean a little every day are 14 percentage points more likely to say they don’t travel than those who put in day-long cleaning efforts, every once in a while (35% vs 21%). 

Grocery Shopping: While 71% of those who clean a little every day are the primary grocery shoppers for their home, just 47% of those who clean according to a set weekly schedule say the same. 

Living Situation: Those who clean a little every day are nearly twice as likely as those who clean only before a visitor arrives to say they have lived in their current home or apartment for a year or less (13% vs 7%). 

Brand vs. Price: While 23% of those who clean a little every day say that brand is most important when buying household products, 38% of those who clean according to a set weekly schedule say the same. Meanwhile, those who clean a little every day are eight percentage points more likely than those with a set weekly schedule to value price (30% vs. 22%). 

Attitude Toward Exercise: Nearly one in four (24%) who clean a little every day view exercise as a hobby, while just 8% of those who clean just before a guest arrives say the same. 

Clearly, those who clean their homes the most frequently aren’t just neat freaks, they’re key household decision makers with feelings that shape not just how they tidy their homes, but how they move through the world. 

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This article’s data comes solely from CivicScience’s database, which contains nearly 700,000 poll questions and 5 billion consumer insights.