“Major League” Movie: A Cult Classic or Overrated?
The 1989 film "Major League" continues to spark debate among baseball movie enthusiasts, as revealed by a recent survey conducted by CivicScience. The survey, which gathered...
Flag Football’s Olympic Debut: A Nation Divided
The inclusion of flag football in the 2028 Olympics has sparked varied reactions among Americans, according to a recent survey conducted by CivicScience. The survey, which...
Suburban Readers: The Surprising Link Between Location and eReader Ownership
In a recent survey conducted by CivicScience, a striking disparity emerged between eReader owners and non-owners in the United States. From January 1 to May 16, 2025, 43,791 U.S....
Exploring America’s Wine Preferences: A Deep Dive into Demographics
In a recent survey conducted by CivicScience, wine preferences among 9,286 U.S. users revealed intriguing demographic distinctions. The survey highlighted not only the types of...
Survey Reveals America’s Favorite Mixed Drink Shot Count: Two Shots Take the Lead
In a recent survey conducted by CivicScience, 14,646 U.S. users shared their preferences on the number of shots in an average mixed drink. The survey revealed intriguing insights...
The Complex Connection Between Impulse Buying and Happiness: A Demographic Analysis
Impulse buying can evoke a spectrum of emotions, as revealed by a recent survey conducted by CivicScience. The survey asked 57,002 U.S. users, "Do impulse buys make you happy?"...
Is Colorado Really One of the Best States? Survey Shows Mixed Feelings
In a recent survey conducted by CivicScience, 3,073 U.S. users were asked if they consider Colorado one of the best states to live in. The results reveal intriguing distinctions...
The Complex World of Hot Dog Preferences: A Deep Dive into Demographics
In a recent survey conducted by CivicScience, Nathan's emerged as the leading hot dog brand among American consumers, capturing the preference of 53% of respondents. Oscar Mayer...
Beyond Apple Pie: The Diverse Demographics of America’s Dessert Preferences
In a survey conducted by CivicScience, apple pie emerged as the favorite among 3,089 U.S. respondents, capturing 22% of the vote. This classic dessert edged out berry and pumpkin...
Understanding the Allergy Puzzle: Demographics, Environment, and Income Factors
In a recent survey conducted among 1,022 U.S. users of CivicScience's digital properties, a significant portion of respondents reported experiencing seasonal allergies. The...
Survey Reveals Surprising Trends in Eco-Friendly Shopping Habits Across America
As Earth Month unfolds in April, a recent survey sheds light on American consumers' priorities regarding environmentally friendly purchases. Conducted by CivicScience from...
Spring vs. Winter: What Your Favorite Season Says About You
In a recent survey conducted by CivicScience, 9,296 U.S. users shared their seasonal preferences, revealing intriguing contrasts between those who favor Spring and those who...
The Music Divide: How Age, Income, and Location Shape Passion for Music
In a recent survey conducted by CivicScience, 4,860 U.S. users shared their views on the role of music in their lives, revealing stark contrasts between those who consider music...
Mac vs. PC: The Great American Tech Divide Unveiled
The latest survey conducted by CivicScience reveals a stark contrast between Mac and PC users in the United States, highlighting distinct demographic preferences and behaviors....
Survey Unveils Late-Night Binge-Watching Trends: Women and Younger Viewers Lead the Charge
In a recent survey of 4,035 U.S. users, CivicScience explored the habits of binge-watching TV, revealing stark contrasts between those who indulge frequently and those who rarely...
Who Takes Home Leftovers? A Look at Gender, Income, and Education Trends
A recent survey conducted by CivicScience reveals intriguing insights into American dining habits, particularly the likelihood of taking home leftovers from restaurant meals. The...
Generational Tech Divide: Younger Adults Prefer Wired Headphones
In the ongoing debate between wired and wireless headphones, CivicScience data reveals intriguing insights into the preferences of U.S. adults. The poll, conducted among nearly...
The Happiness Gap: Emotional Wellness Days and Their Role in Well-Being
In a world where mental health is increasingly prioritized, CivicScience data reveal intriguing insights into the habits of U.S. adults regarding emotional wellness days. The...
MLB Spring Training: A Game of Demographics
In a recent survey conducted by CivicScience, a fascinating divide emerged between those who consistently watch Major League Baseball (MLB) spring training games and those who do...
Travel Passion vs. Apathy: A Deep Dive into American Preferences
In a recent survey conducted by CivicScience, a striking contrast emerged between those who view traveling for pleasure as a passion and those who express no interest in it. The...
Demographic Insights: The Faces Behind This Year’s NCAA Tournament Pools
As the March Madness tournament begins, a recent survey reveals that 19% of respondents plan to participate in an NCAA basketball tournament pool this year. Conducted among 1,848...
America’s Snacking Habits Revealed: Afternoon and Evening Munchies Dominate
In a recent survey conducted by CivicScience, 26,279 U.S. adults shared their snacking preferences, revealing intriguing patterns in when people choose to indulge. The survey,...
Coffee Lovers vs. Abstainers: How States Differ in Their Daily Brew
Recent CivicScience data reveal intriguing regional differences in Americans' coffee consumption habits. The poll, which spanned all 50 states, highlights the top coffee-loving...
Why 43% of Americans Wait for Their Shoes to Wear Out Before Buying New Ones
In a comprehensive survey conducted among 77,359 U.S. users, CivicScience explored the frequency of athletic shoe purchases, revealing intriguing consumer behaviors. The survey,...
Social Media’s Subtle Sway: How Platforms Shape Food Choices for a Select Few
Social media's impact on food purchasing decisions reveals intriguing patterns among American consumers. A recent survey conducted by CivicScience from January 1, 2023, to...
How Often Do You Really Need to Shampoo? Survey Reveals Surprising Trends
How often do Americans shampoo their hair? A recent survey by CivicScience reveals intriguing insights into the habits and demographics of those who shampoo frequently and those...
Frozen Lasagna: The Unlikely Culinary Hero of Suburban America
Frozen lasagna has carved out a niche among American consumers, with 58% of survey respondents expressing their enjoyment of its convenience and taste. This preference is...
Cereal Consumption Trends in America on National Cereal Day
How often do Americans eat cereal? A recent survey by CivicScience reveals intriguing insights into cereal consumption habits across the United States. The survey, conducted with...
Bin There, Done That: Who’s Driving Recycling Habbits in America?
Recycling habits among Americans reveal intriguing contrasts, particularly between those who recycle at every opportunity and those who never do. According to CivicScience data,...
Beach Bliss or Adventure Thrills? How Americans Choose to Unwind
Vacation preferences among Americans reveal intriguing insights into how different demographics choose to unwind. A recent survey conducted by CivicScience, highlights the...
Cookie Debate: Stark Divides Exist Between Chewy and Crispy Cookie Lovers
When it comes to cookie preferences, CivicScience data reveal a fascinating divide among U.S. adults. The majority of respondents, more than half, express a preference for chewy...
The Unlikely Factors in Winter Shorts Trend
In a survey of nearly 30,000 Americans, a surprising number of people admitted to wearing shorts during the winter months. Conducted by CivicScience, the survey revealed that 17%...
The Battle of Games: Mobile vs. Board Games in America
In the digital age, the allure of mobile gaming is undeniable, yet traditional in-person games like poker and board games continue to captivate a significant portion of the...
GLP-1 Trends by CivicScience: Current Users Report Shifts in Retail Shopping and Alcohol Consumption, Plus More Insights
This is just a glimpse of the GLP-1 trends available to CivicScience clients. Want to see the full picture? Let’s talk. CivicScience has data on over 135K GLP-1 users, providing...
Crypto Investments Rising in Time for a New Administration
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. In the world of investing, cryptocurrency continues to be a...
Economic Sentiment Drops Sharply To Start 2025
Following a slight rise heading into the new year, the latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) decreased by 1.9 points to 39.2, the...
5 Fitness Trends to Watch in 2025
As the calendar turns to a new year, many Americans embrace it as an opportunity to set fresh goals, with fitness often at the top of their lists. Recent CivicScience data reveal...
Meta’s Content Policy Changes Draw Mixed Reaction Amid Growing Trust in Social Media for News
It is a pivotal time for the social media landscape. American users have flocked from one platform and will soon be forced off another. One key focus amid these drastic changes...
Californian Wildfires Challenge Waning Climate Change Concern Among Americans
The wildfires currently impacting Southern California have renewed the focus on the far-reaching impacts of climate change and the critical importance of emergency preparedness....
3 Things to Know: TikTok Alternatives Amid Looming Ban, Support for Alcohol Warning Labels, and Surging Economic Optimism Among Republicans
1. Nearly half of Americans back the TikTok ban, while Meta stands to gain users should the ban come to fruition. With the January 19 deadline looming, TikTok could be in its...
Holiday Returns Trend Lower This Year, but Lingering Financial Concerns Are Driving the Current Rate
While it truly is the thought behind every gift that counts, there are plenty of people out there who unboxed a gift over the holidays that just missed the mark. While new...
Key Winter Wear Trends in 2025: Carhartt Ranks No. 1, Gen Z Values Brand, Plus More
As snow falls across some states and temperatures drop, the demand for cozy, durable, and stylish outerwear peaks. According to new CivicScience data, many will be bundling up...
How Rising Concerns of Repaying Holiday Debt Could Impact Consumer Spending in 2025
The holiday season is a time for spreading cheer, joy, and gifts. However, in the effort to make the season special, some gift-givers needed to take on debt to cover the costs of...
Trend to Watch: Slightly More Americans Spending Holiday Gift Cards on Essentials This Year
Although the 2024 holiday season has officially ended, its influence carries into 2025 as consumers turn their attention to redeeming gift cards. These practical gifts go beyond...
3 Things to Know: Optimism for 2025, Mocktail Interest Continues to Rise, Upcycled Holiday Gifting
1. After mixed feelings about 2024, a majority of Americans believe 2025 will be a better year. The start of a new year offers the chance to reflect on the year that was. New...
Americans 55+ Optimistic About Income, but Chart a Cautious Course for 2025 Spending
A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report. As we enter the first full week of 2025, it's time to...
Interest in Dry January at a High
Now that the holidays have ended and the new year has begun, many Americans will set intentions and create new habits for the year ahead. One of the most commonly discussed is...
New Year’s Resolution Setting Up for 2025
It’s nearly impossible to think of January without considering New Year’s Resolutions. As soon as the ball drops on New Year’s Eve, ringing in the start of a new year, millions...
3 Things to Know: Lower Holiday Enthusiasm, Encrypted Messaging App Intent Amid Hacking Threat, and How Consumers Handle Marketing Emails
1. Americans aren’t as excited about the holidays this year compared to 2023. Americans are showing less enthusiasm for the holidays this year compared to last year. In...
Economic Sentiment Decreases Slightly to Close Out 2024
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) decreased by 0.3 points to 40.8, marking a minor dip in overall economic confidence ahead of...
Majority Don’t Holiday Gift-Give in the Workplace
This article’s data came from CivicScience’s database via our AI content generation tool, DataScribe, which supported its creation. Get access here. As the holiday season...
Infographic: Bluesky vs. Threads
Threads and Bluesky are two emerging social media platforms reshaping the Twitter/X model. Threads, developed by Meta, fosters topic-focused communities within its...
The State of Video Streaming: Americans Carry More Subscriptions as Holiday Binge-Streaming Intent Rebounds
The holiday season can offer some extra time off for Americans to kick back and watch video-streaming content. This likely uptick in streaming service usage over the next two...
Americans Plan for a (More) Sober Holiday Season
The holidays are often a time of increased social gatherings, which also means there may be an increased opportunity for altered states with the help of alcohol or cannabis. Both...
Tax Season Preview: An Early Look At Consumer Tax Prep Plans
The holiday season is in full swing, but as the year comes to a close, another season that’s far less cheerful looms: tax season. Although the filing deadline for the 2024 tax...
5 Key Gifting Trends as Holiday Shopping Wraps Up
With Christmas just over a week away and many Americans lagging behind on their shopping, the rush to complete holiday lists is in full swing. As gifting remains top of mind,...
3 Things to Know: Bird Flu Concerns, Clothing as Holiday Gifts, The Impact of Brands Using AI in Advertising
1. Americans are increasingly concerned about the potential for the Bird Flu to spread among humans and pets. Bird Flu is once again in the news – the H5N1 virus has spread...
Cooler Days, Different Ways: What Sets Cool Weather Fans Apart from Warm Weather Lovers
As the fall season ushers in cooler weather, CivicScience data reveal intriguing insights into the preferences and characteristics of Americans who favor cool weather compared to...
Flying Phobia: A Closer Look at Who’s Afraid to Take Off
Fear of flying is a common concern among many Americans, but just how prevalent is it? Recent CivicScience data reveal that a significant portion of U.S. adults are not fazed by...
How Gen Z is Redefining Fashion Innovation
Fashion innovators, a small yet intriguing segment of the U.S. adult population, reveal some unexpected insights according to recent CivicScience data. These individuals, who...
Survey Reveals 1970s as the Ultimate Rock Decade: A Nostalgic Journey Through Music History
The 1970s reign supreme as the best decade for rock music, according to a recent CivicScience survey. Conducted from July to September 2024, the survey gathered responses from...
Don’t Snooze on It: One-Third of Americans Skip the Snooze Button
In a world where the snooze button is a morning ritual for many, many U.S. adults defy the trend by waking up immediately when their alarm goes off. According to CivicScience...
Diverse Dynamics: How Demographics Shape NFL and College Football Fandom in America
Sports fandom in America is as diverse as the country itself, with varying levels of engagement across different sports and demographics. Recent data from CivicScience sheds...
Soulmates and Happiness: The Surprising Link Revealed by New Poll
Belief in soulmates is a topic that divides Americans, according to recent CivicScience data. The poll, which gathered responses from nearly 2,900 U.S. adults, reveals that about...
Americans’ Daily Drive: How Long Are We Really Spending Behind the Wheel?
How much time do Americans spend in their cars each day? CivicScience data reveal intriguing insights into this aspect of daily life. The majority of U.S. adults, 57%, spend less...
Exploring America’s Sleep Divide: How Age, Income, and Lifestyle Shape Our Nights
How much sleep do Americans really get each night? CivicScience data reveal intriguing patterns in sleep habits across the United States, shedding light on how various factors...
Tattoo Trends in America: A Deep Dive into Urban and Suburban Ink Culture
In a world where body art is becoming increasingly mainstream, CivicScience data reveals intriguing insights into the tattoo landscape among U.S. adults. The poll, conducted with...
Classic Fries Reign Supreme: Why Most Americans Stick to Tradition
In the ongoing debate between regular french fries and sweet potato fries, CivicScience data reveal that a significant majority of U.S. adults prefer the classic option. Nearly...
Creamy or Chunky? Unpacking America’s Peanut Butter Preferences
When it comes to peanut butter preferences, CivicScience data reveal a fascinating divide among U.S. adults. The majority of respondents lean towards creamy peanut butter, while...
CivicScience Data Reveals: Who’s a Night Owl and Who’s a Morning Person?
Are you a night owl or a morning person? CivicScience data reveal intriguing insights into the preferences and lifestyles of U.S. adults. The poll of over 9,500 U.S. adults finds...
Sweet Tooth Nation: Nearly Half of Americans Crave Sugar
Do Americans have a sweet tooth? According to recent CivicScience data, nearly half of U.S. adults polled (44%) admit to having a definite penchant for sweet foods (excluding...
Exploring the Vegetarian Lifestyle: A Deep Dive into Demographics and Preferences
Vegetarianism is more than just a dietary choice; it's a lifestyle that reflects diverse demographics and preferences. According to CivicScience data, a small but significant...
Americans Dream of Tropical Beaches: Vermont Leads the Way
When it comes to vacation preferences, CivicScience data reveal that Americans have a clear favorite: tropical beaches. This preference is particularly strong in Vermont, where...
Exploring America’s Spicy Food Love: A Deep Dive into Demographic Tastes
Spicy food preferences among Americans reveal intriguing insights into how different demographics approach culinary heat. According to CivicScience data, a significant portion of...
Sports Fans vs. Non-Fans: A Deep Dive into American Demographics
In a world where sports often dominate conversations in some circuits, CivicScience data reveals intriguing insights into the lives of those who are passionate about watching...
3 Key Insights Shaping the U.S. Workforce in Q4
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Today's workforce is evolving, with context and needs...
Feelings of Holiday Stress Ease, Except Among Gen Z
The holiday season is a time for spreading cheer, joy, and gift-giving. Despite these positive aspects, it can also be a time of stress for many American celebrators. Just how...
5 Key Holiday Insights Among Hispanic Americans
The United States is a diverse nation of consumers with different wants, needs, backgrounds, opinions, values, and expectations. However, not all voices are always clearly heard,...
Is ‘Die Hard’ a Christmas Movie? 37% Say Yes, and Maybe They’re Happier for It
This article’s data came from CivicScience’s database via our AI content generation tool, DataScribe, which supported its creation. Get access here. Is Die Hard a Christmas...
The State of TikTok and TikTok Shop Amid Looming App Ban
TikTok has been making waves in the news recently. The social media giant captured attention over Black Friday by tripling its sales to over $100 million on its e-commerce...
Poll of the Day: Calling all Coffee Lovers
What do you think about Caribou Coffee?
CivicScience Wrapped: The Trends That Resonated Most in 2024
Year-end is often a time of reflection – revisiting trends, insights, and milestones from the past twelve months. Brands like Spotify have leaned into this idea, making it a...
Nostalgia Drives Advent Calendar Participation
Advent calendars have long been a festive tradition, building excitement for the holiday season. Thanks to social media, these calendars, traditionally filled with small trinkets...
3 Things to Know: Thanksgiving Weekend Shopping Recap, Telehealth Usage, and Frequent Moviegoing Trends Up
1. Here’s how much of an impact Thanksgiving weekend sales had on the percentage of consumers who have started their holiday shopping. CivicScience data suggested that...
Food Recalls Fuel Strong Concern, but Trust in Brands and Retailers Holds For Now
The last several months of the year have seen multiple large-scale recalls of food products due to foodborne illnesses such as Listeria and E. coli. The flow of food recall news...
Is Self-Gifting the New Holiday Tradition?
While treating oneself to a gift is not a new concept, it has grown in popularity in recent years. CivicScience data has consistently highlighted the rise of self-gifting,...
Economic Sentiment Decreases Slightly Following Thanksgiving
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) decreased by 0.2 points to 41.1, marking a minor dip in overall economic confidence as the...
5 Unexpected Insights About Travel Tuesday Shoppers
Black Friday and Cyber Monday capture much of the attention in terms of consumer spending in the days around Thanksgiving; however, Travel Tuesday – which falls on the Tuesday...
Here’s Who’s Donating as GivingTuesday Interest Holds Steady
GivingTuesday is far from new. In fact, the annual event held on the Tuesday after Thanksgiving, designed to inspire global generosity, was first started in 2012 as a way to...
Americans Are More Optimistic About the Future Than 2023, Led by Republicans
As the Trump administration prepares to take office early next year, many Americans are using this transition period to reflect on what the future might hold for their personal...
The Cyber Monday Shopper Lags Behind on Holiday Shopping
This article's data came partly from CivicScience’s database via our AI content generation tool, DataScribe, which supported its creation. Get access here. Cyber Monday continues...
3 Things to Know: American Holiday Priorities, Social Media Habits Shape Buy Now, Pay Later Use, and Gift Card Interest Continues To Rise
1. Seeing loved ones is a leading priority for Americans this holiday season. Each holiday season, Americans try to focus on the things that matter most to them. According to new...
Infographic: Politics Are off the Menu for Most Americans This Thanksgiving
Turkey Day is nearly here, and Americans across the country are preparing to make home-cooked meals for the holiday — that is, 31% of them are making a meal fully from scratch....
What’s in Store For Gen Alpha This Holiday Season?
As the holiday season approaches, it would be wise for retailers to pay close attention to the youngest generation of consumers – Gen Alpha. Born after 2010, Gen Alpha is growing...
3 Things to Know: Many Holiday Shoppers Still Haven’t Started Yet, Holiday Travel Among Pet Owners, and Non-Traditional Online Betting
1. The majority of holiday shoppers report that they haven't started any of their gift shopping yet. As Thanksgiving approaches, holiday shopping is poised to ramp up. New...
Press Release: CivicScience Reveals How Trump and Harris Voters Got Their Content
PITTSBURGH, November 21, 2024 – CivicScience today released new data on the media platforms most used by voters in the lead-up to the 2024 presidential election. The recent...
Black Friday and Cyber Monday Participation on the Rise Amid Post-Election Optimism Among Republicans
As Thanksgiving approaches next week, many Americans are not only preparing for their holiday celebrations but also eagerly anticipating the upcoming Black Friday and Cyber...
Thanksgiving Travel Plans and Election Fallout: How Consumers Are Shaping the Holiday
Thanksgiving is now just over a week away which means final arrangements for travel are likely taking shape. It looks to be a busy travel period once again, though the weather...
Economic Sentiment Remains Fairly Steady
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) decreased by 0.1 point to 41.3, marking a minor dip in overall economic confidence over the...
How Policy Changes Are Impacting College Applications in 2024
With college early action decisions beginning on November 1st, the college application season is officially underway. This year, however, the landscape is more challenging than...