How Your Confidence on the Golf Green Predicts Your Habits Off It
The Masters tournament begins this week, making it the perfect opportunity to explore Americans' feelings about their own golf game. In an ongoing poll of nearly 12K U.S. adults...
Would You Drop a Friend Over Bad Hygiene Practices? Here’s What the Data Show
When it comes to friendships, there are countless factors that go into creating compatibility. However, one element in particular may be more divisive than expected: personal...
Easter’s Most Divisive Candy: Where Do You Stand on PEEPS?
With Easter this weekend and baskets being filled with candy and treats, one annual debate is back in full force: marshmallow PEEPS: love them or hate them? According to...
Burrito, Taco or Enchilada? Here’s What Your Mexican Food Fave Says About You
April 2 is National Burrito Day, and in honor of this occasion, ongoing CivicScience data allows for the tracking of American sentiment around three popular Mexican Food items:...
Nearly Half of Americans Clean Their Home a Little Every Day. Do You?
How often do you clean your home? For the largest percentage of Americans (43%), cleaning a little bit almost every day makes the most sense. In second place, 16% of Americans...
Made a Bad Joke? 4 in 10 Admit Their Jokes Don’t Always Land
In honor of April Fools’ Day—when pranks and jokes are everywhere—not every punchline lands the way we hope. According to a running CivicScience poll of nearly 10K responses, 41%...
What Does a Love of Cooking Have To Do With Star Wars and Ice Cream? Here’s What CivicScience Data Says
Cooking can be a fun experience or a chore, but how do Americans really feel about cooking? CivicScience has been polling Americans on whether they find joy in cooking since...
Do Americans Care About Zodiac Compatibility When Dating? Here’s What the Data Shows
From horoscopes to birth charts, astrology continues to play a role in how some Americans think about relationships. But when it comes to dating, how much does zodiac...
Spring Is in Bloom: America’s Favorite Flowers Revealed
As spring arrives and flowers begin to bloom, Americans are once again embracing the colors and symbols of the season. But when it comes to favorite spring flowers, some clearly...
One in Four Americans Clean Their Winter Coats–Do You?
With the official arrival of spring comes the promise of warmer weather. And as a result, Americans in cooler climates may be starting the process of switching out their fall and...
Tomato and Lettuce on a Philly Cheesesteak: Scrumptious or Sacrilegious?
The Philly cheesesteak is more than just a sandwich. It’s a cultural icon with generations of loyal fans. And on March 24th, Cheesesteak Day, there is no better time to discuss...
What Does Your Girl Scout Cookie Order Say About Your Lifestyle?
It's that time of year, Girl Scout cookies are on sale, which begs the question: Which are Americans' favorite, and what does their cookie preference say about them? Among the...
Private Label Snack Wars: Trader Joe’s and Walmart Lead the Pack
As grocery prices remain top of mind and store brands continue to expand, private-label snacks are becoming a bigger battleground for retailers. From Trader Joe’s cult favorites...
Print Magazines See a Small Comeback — 24% Now Subscribe
In an increasingly digital world, print media often feels like a relic of the past—but it hasn’t disappeared entirely. While the share of Americans who subscribe to print...
Just In Time for Gardening Season, Less Than One Quarter of Americans Say They Have a Green Thumb
With spring just around the corner, now is the time to prepare for gardening season. Whether you’re growing fruits, vegetables, or flowers, having a green thumb–the ability to...
Four-Leaf Clover Finders May Have Luck Beyond the Leaf
March 17th is St. Patrick’s Day. And if there’s one plant that’s become essentially synonymous with the day, it’s the four-leaf clover. These natural phenomena–considered a sign...
More Than a Routine: What Everything Showers Reveal About Women’s Lifestyles
How often would you say you take an "everything" shower? According to new CivicScience data among U.S. women 18+, these showers are quite common: 44% report taking one at least...
Spring Travel Fans: Who Prefers Vacationing This Time of Year?
With spring break beginning for many Americans and the official start of spring just around the corner, travel plans are top of mind. While summer vacations often get the most...
Who’s Wearing Green This St. Patrick’s Day?
With St. Patrick’s Day approaching, many Americans are preparing to celebrate—whether that means parades, festive drinks, or simply wearing something green. According to...
On World Plumbing Day, Most Americans Believe They Can Fix That Leaky Pipe
March 11th is World Plumbing Day. While the benefits of plumbing are countless, the ability to fix a plumbing issue requires specific skills and the motivation to get the job...
Nearly Half of Americans Prefer This Type of Garden
With the official start of spring just weeks away, now is the time for gardeners to begin preparing for the growing season ahead. However, gardens are far from standard, with so...
56% Prefer “Spring Forward” Over “Fall Back,” CivicScience Finds
Every year around this time, the familiar debate returns: spring forward or fall back? As daylight saving time approaches, Americans once again weigh the tradeoff between longer...
Staycations Are on the Rise: 17% of Americans Plan a Local Getaway
With spring break season approaching and warmer weather on the horizon, many Americans are starting to think about how they’ll take their next vacation. For some, that doesn’t...
National Frozen Food Day: What Frozen Dinner Frequency Says About You
March 6 is National Frozen Food Day. While frozen food means many things, frozen meals often make for a convenient dinner option. In fact, CivicScience data show that only 22% of...
The Majority of Americans Prefer Cooking to Cleaning Up. Where Do You Land?
Do you prefer cooking or cleaning up? CivicScience data show that among those with an opinion, 70% of people would rather cook versus the 30% who would rather clean up. While...
On National Pancake Day, Can You Guess Which Type of Pancake Americans Like Best?
March 3rd is National Pancake Day (IHOP's version), which means it’s the perfect opportunity to plate up a hot stack, fresh from the griddle, and dig in. When it comes to...
One-Third of U.S. Adults Eat Seafood Regularly, Here’s What Sets Them Apart Beyond the Plate
How much of a role does seafood play in your regular food consumption habits? The latest survey data from CivicScience finds that just over one-third of U.S. adults report that...
22% Say It’s Somewhat Likely We’re Living in a Simulation, CivicScience Finds
Once largely confined to science fiction and philosophy debates, the idea that we may be living in a simulation occasionally resurfaces in tech and online conversations. But how...
How Often Do You Clean Your Makeup Brushes? Americans Weigh In
In the U.S., beauty is a multi-billion dollar industry, with consumers of all kinds opting in at various price points and driving growth. However, on a daily basis, how...
It’s National Toast Day, Here’s Americans Favorite Toppings
February 26th is National Toast Day–a fun excuse to crisp up your favorite bread. But what will Americans be spreading across that perfectly golden surface? The data paint a...
Only 21% of Americans Are Best Friends With Their Spouse’s Friends. Here’s What Sets Them Apart.
Every romantic relationship is different. While some partners enjoy integrating their friend groups, others prefer to keep their social lives more separate. This is evident in...
More Than Half of Americans Report High Levels of Energy. What Does This Mean for How They Spend?
Self-reported energy levels are a representation of countless factors. From lifestyle choices to the seasons and everything in between, it can feel impossible to track down...
Turn It Up: What Car Singing Habits Reveal About American Drivers
Do you sing when you're in the car? New CivicScience data show that if you sing in the car with any frequency, you're not alone. In fact, nearly one-quarter say they do it 'all...
Only 9% Would Compete for Love on Reality TV, CivicScience Finds
From The Bachelor to Love Island, reality TV competitions centered on romance continue to draw massive audiences. But how many Americans would actually step into the spotlight...
Sharing Bites or Ordering Your Own? What Americans Prefer According to CivicScience Data
From splitting appetizers to sneaking a fry off someone else’s plate, sharing food can either feel friendly or frustrating. So where do Americans stand? According to a...
On Lunar New Year, 50% of Americans Know Their Chinese Zodiac Sign
February 17th is Lunar New Year. This year is the year of the Horse, and among those who are aware of their sign, 8% report being born in this year. There’s a 50/50 split between...
More Than One in Five Americans Save Wine Corks. Do you?
A wine cork can make or break the wine-drinking experience. While some wine drinkers ditch their cork right away, others prefer to hold onto it as a keepsake. In fact, 27% of...
Work Now or Work Later? What Long Weekends Reveal About American Workers
President's Day means this past weekend was a three-day weekend for American employers who recognize federal holidays. Among workers who get a long weekend off like this, 21%...
17% Plan to Celebrate Galentine’s Day — Here’s Who They Are
While Valentine’s Day often centers on romantic love, February 13th, Galentine’s Day, has carved out its own place on the calendar, celebrating friendship and platonic love. But...
Who Believes in Love at First Sight? CivicScience Data Reveals the Differences
With Valentine’s Day right around the corner and love in the air, Americans remain divided on one of romance’s most debated ideas: love at first sight. According to a recent...
In Honor of National Latte Day, Here’s What Makes Latte Fans a Special Kind of Coffee Consumer
February 11th is National Latte Day. The coffee shop staple made of espresso and a generous amount of steamed milk is practically ubiquitous with a pick-me-up. However, when it...
On National Umbrella Day, More than Half of Americans Prefer Umbrellas to Raincoats
February 10th is National Umbrella Day. And when it comes to rain gear, there really is nothing like a good umbrella. In fact, 54% of Americans say that if they had to choose...
National Pizza Day Debate: Does Pineapple Belong on Pizza? Americans are More Divided Than You Think
February 9 is National Pizza Day! In honor of this, CivicScience asked Americans about one of the most contentious debates in food: Does pineapple belong on pizza? Here's what...
Olympics Insights: Here’s How Winter and Summer Viewers Differ
With the Winter Olympics kicking off on February 6, Americans are once again choosing sides—not just between athletes, but between seasons. According to an ongoing CivicScience...
We Asked Americans About Their Chicken Wing Preferences—Here’s What We Found
As America gears up for the Big Game this Sunday, chicken wings are often popular game-time fare. Of course, wings are popular year-round, as just 19% of U.S. adults say they...
Game, Commercials, or Halftime? Why Americans Tune In to the Super Bowl According to Consumer Data
As Super Bowl Sunday approaches, Americans are gearing up for one of the biggest entertainment events of the year, but not everyone is tuning in for the same reason. According to...
A Trip to the Dentist: Love It or Hate It?
For many, going to the dentist is a regular part of maintaining a healthy mouth. However, just because these visits are recommended, doesn’t mean that they’re universally...
More Than One in Four Feel Comfortable Using Chopsticks. Do You?
Lunar New Year is just around the corner, which means that many will be breaking out chopsticks to enjoy the symbolic foods enjoyed on the day. However, chopsticks are a unique...
A Winter Morning in America: Who’s Placing Chairs in Their Cleared Parking Spots?
Winter so far in 2026 has been an eventful one, weather-wise, and many Americans are still digging out from recent major winter storms. For those who live in areas with on-street...
Sweet or Savory? America’s Brunch Preferences by the Numbers
Brunch menus are famously split between sweet and savory—but Americans clearly lean one way. According to a CivicScience poll of nearly 20K respondents, 59% say they prefer a...
Is Bigfoot Real? 24% of Americans Say Yes
Is Bigfoot real? It’s a question that’s fueled campfire stories, pop culture, and late-night debates for decades—and a notable share of Americans still isn’t ruling it out....
Would You Grill During a Snowfall? Here’s What CivicScience Data Says
With winter storm Fern having just left her mark across the country and many Americans experiencing arctic temperatures, now may not be the time one would think to fire up the...
Chocolate Cake Fans Rise to the Occasion on Chocolate Cake Day. Here’s What the Data Reveal
January 27th is National Chocolate Cake Day. While there are so many cake flavors to enjoy, chocolate cake remains the fan favorite, with 41% of U.S. adults ranking this as their...
Who Are ‘The Traitors’ Fans and What Do They Want To Buy in 2026?
The latest season of Peacock's Emmy-winning reality show, "The Traitors," is now ongoing. New CivicScience data show 38% of U.S. adult respondents, led by Gen Z aged 18-29, are...
The Distinct Lifestyles of Americans Who Take at Least 10K Steps per Day
As Americans look to prioritize health and wellness in 2026, one popular trend for managing physical health is to set a daily step goal (10K, for example). How common practice of...
Is 2026 the New 2016? What Americans Hope, According to CivicScience Data
As conversations online swirl around nostalgia and cultural resets, a new phrase has entered the mix: “2026 is the new 2016.” The idea taps into a broader sentiment that life...
Love It or Hate It? Cottage Cheese Is One of America’s Most Polarizing Foods
Cottage cheese is having a moment. Once considered a dated diet staple, it’s gaining attention thanks to its high protein content—but it remains one of the most polarizing foods...
Prefer to Hike on a Dry, Hot Day? Here’s What the Data Says About You
For many, hiking is an enjoyable pastime, providing an opportunity to be in nature, get in some exercise, and potentially even spend time with friends and family. However, hikes...
Gouda on Grilled Cheese? 7% of Americans Say, “Yes, please!”
When it comes time for a quick, tasty and simple lunch, nothing can compare to a grilled cheese sandwich. However, not all grilled cheese makers choose the same slices to...
38% of Americans Keep Their TV On All the Time — Here’s What Sets Them Apart
For many Americans, the TV isn’t just something they turn on—it’s something that’s always on. According to a CivicScience poll of nearly 50K respondents, 38% say they keep their...
Plain vs. Everything: What Bagel Preferences Say About Breakfast Choices
Today is National Bagel Day, and Americans have clear preferences when it comes to their favorite variety. According to CivicScience survey data from more than 25K respondents,...
National Hot Pastrami Sandwich Day: From Rye Bread to Daily Gaming—A Profile of the Sandwich Pastrami Fan
January 14 marks National Hot Pastrami Sandwich Day! In recognition of this deli-meat-driven day, CivicScience examined how Americans feel about the pastrami sandwich in general....
Beyond the Cold: How the Nation’s Least Favorite Season Shapes Lifestyle Habits
Not every season appeals to every person. And as winter sets in with full force, many are now finding themselves in their least favorite season. In fact, CivicScience data show...
The Scrambled Egg Divide: New Data Explores the Link Between Adding Milk and Daily Habits
Scrambled eggs are no doubt a classic breakfast staple, but when it comes to preparing them, how likely are Americans to use milk? New CivicScience consumer-reported data show...
How Americans Spend Their Free Time: Favorite Hobbies and Pastimes
With the new year comes a renewed focus on goals, routines, and—often—new hobbies. For many Americans, that means leaning into the pastimes they enjoy most or picking up...
Team Bath or Team Shower? Here’s What CivicScience Data Says About You
Today is National Bubble Bath Day, and while showers may dominate most daily routines, a meaningful share of Americans prefer to draw a bath. CivicScience has been tracking...
Purchasing Gloves this Winter? Here’s What the Data Says About You
As winter stretches on, having the appropriate outdoor clothing is essential for navigating the cold, windy and sometimes inclement days that characterize this time of the year....
Chili with Beans? 66% of Americans Say Yes
With winter well underway, now is the time of the year when many turn to hearty bowls of soup to warm up on a cold evening. And among classic options, chili remains a perennial...
What Your Spaghetti Sauce Preparation Says About You According to Consumer Data
January 4 marked National Spaghetti Day, which begs the question: How do Americans handle their spaghetti sauce? New CivicScience data show the majority of Americans with an...
The Secret Behaviors of New Year’s Resolution Achievers
With 2026 just days away, now is the time when many Americans are deciding how they’ll move into the new year. Many will set resolutions, hoping to hold themselves accountable in...
Frequent Hosts Stand Out from the Crowd. Are You Among Them?
This is the time of year when family and friends come together to celebrate and spend quality time together. And when they do, someone is at the center of the merriment, hosting...
Winter Is America’s Least Favorite Season, Where Do You Stand?
With this weekend marking the first day of winter and the winter solstice, Americans are officially entering the coldest season of the year. Yet despite the holidays, snow, and...
Who Considers Themselves a Pro Gift Giver? CivicScience Data Has Answers
Do you consider yourself a pro gift giver—or someone who gets completely stumped when it’s time to shop for others? A CivicScience poll of more than 20K U.S. adults, running over...
The Night Before: How Pre-Holiday Dining Choices Predict Consumer Behavior
While holidays serve as a time for gathering and showing appreciation for loved ones, they can also be a stressful period for a variety of reasons. Meal planning, especially for...
More Than Half of Americans Say They Sleep Well On An Air Mattress
With the holidays right around the corner, ‘tis the season for guests staying the night and homes bursting at the seams with family and friends. While this might mean crashing on...
Stress-Cleaning This Season? You’re Not Alone
For many, this is the time of year when stress is at a high point. With so much to get done–from buying presents to gathering with friends and family–and seemingly so little...
National Hot Cocoa Day Debate: How Americans Who Prefer Hot Chocolate Compare to Hot Cider Fans
December 13 marks one of two National Hot Cocoa days, with the other falling in January. As that day approaches, CivicScience examined self-declared data comparing those who...
Do You Look Forward to Family Visits? New Data Shows Americans Are Split
With the holidays approaching and travel plans stacking up, many Americans are preparing to gather with loved ones, but not everyone feels the same way about out-of-town family...
30% of Americans Would Tell Their Partner They Don’t Like a Gift — Would You?
With the holiday season in full swing and millions of Americans shopping for gifts, one uncomfortable question is bound to surface: If your partner gave you a gift you didn’t...
Matching Family Pajamas: 21% of Americans Suit Up
As the holidays get underway, it’s not uncommon to see families post photos in intentionally chosen outfits. And although the concept of wearing matching clothes isn’t...
The Ins and Outs of Wrapping Paper Re-Users
During the holiday season, wrapping paper and gift bags are everywhere you turn–as a giver and a receiver. However, wrapping supplies come at a cost and not everyone wants to...
Beyond the Flavor: What Eggnog Preference Reveals About the American Consumer
December means a lot of things: cold, snow, the holidays, and, for some Americans, breaking out eggnog. Just how many Americans are fans of this seasonal beverage? The latest...
Defining the Divide: The Distinct Lifestyles of Snow Lovers Vs. Snow Haters
The first week of December has brought about multiple snowstorms throughout the country. With many shoveling themselves out and having to juggle around post-Thanksgiving travel,...
Most Americans Say a Christmas Birthday Would Be “Bad” — Only 12% Say It’d Be Good
Would you want your birthday to land on Christmas? It’s a question many of us have wondered about at some point, and according to a new CivicScience poll of nearly 15K...
Who Listens to Christmas Music All Year? Here’s What CivicScience Data Says
Now that Thanksgiving has passed, many Americans are shifting their attention to the December holidays, and for many, that means getting into the spirit with Christmas music....
National Cookie Day: Peanut Butter Cookie Fans Contain Multitudes
December 4th is National Cookie Day! And while the general category of cookies is hard to dislike, everyone has their own unique preferences for the best ingredients to put...
Large Marshmallows On Hot Chocolate? 12% of Americans Say Yes
'Tis the season for a piping hot mug of hot chocolate. And no hot chocolate is complete without that finishing touch on top. But with so many toppings to consider, how can you...
Sleeping with Socks On? What Your Preference Reveals About Your Lifestyle Beyond the Bed
It's time to turn in for the night. Are you leaving your socks on as you climb into bed? An ongoing CivicScience survey of more than 6,100 U.S. adults with an opinion reveals...
Stuffed Mushroom Fans Stand Out From the Crowd on Thanksgiving
Thanksgiving is just around the corner, and while the main Thanksgiving meal is often the focus of the day, anyone who has ever waited for a turkey to finish in the oven will...
How Do Americans Take Their Morning Coffee? CivicScience Data Breaks It Down
Americans have strong feelings about their morning coffee, and CivicScience data reveal just how different coffee drinkers can be. According to ongoing insights from more than...
Here’s What Plain Pie Eaters Bring to the Table
There is no one right way to eat a pie. Especially as the holidays approach, pies will likely be top of mind–or front of plate–for many Americans. And while the strong majority...
Headphones vs. Earbuds: The Quiet Divide in How Americans Listen
Say you want a more personalized music listening experience, what are you reaching for, earbuds or traditional headphones? According to an ongoing CivicScience poll of over...
Talking Politics at Thanksgiving? CivicScience Data Shows Who’s Most Likely to Do It
Here’s What the Data Show About People Who Love Thanksgiving
This time of year, the holidays come one after another as the weeks go by in a flash. With so much to celebrate, it only makes sense that consumers each have their own...
The Data Behind the “Boyfriend Embarrassment” Era: Most Americans Are Already Keeping Their Relationships Off Social Media
A recent British Vogue article sparked a viral conversation by asking: "Is having a boyfriend embarrassing now?" Writer Chanté Joseph observed women online cropping their...
Room Temperature Water Drinkers Diverge From the Mainstream
Water is essential for life. Yet, how you choose to drink your water can speak volumes about how you move through the world. And while the majority of water drinkers prefer...
Bar Soap or Body Wash? Americans’ Pick Says More Than You Think
America’s Favorite Pickle? CivicScience Data Shows Dill and Bread and Butter Pickles Win
Today is National Pickle Day, and Americans have opinions about their favorite types of pickles. According to ongoing CivicScience data from more than 12K respondents, 53% of...
Is Stuffing Over-Rated or Under-Rated? Here’s What CivicScience Data Shows
One of the most controversial Thanksgiving dishes is stuffing. People seem to either love it, hate it, or defend it as the perfect holiday side. CivicScience data collected over...
What’s On Your Plate: Cheese-Filled vs. Meat-Filled Ravioli Fans
In the world of pasta, there is one battle to end all others: do you prefer cheese-filled or meat-filled ravioli? And despite strong feelings on both sides, cheese-filled ravioli...